The Problem

If you need convincing of this necessity, we should not be talking. Without commercial success no initiative is sustainable but we are purpose first.

We firmly believe any cooperation should be based on mutual conviction and values.

The Solution

Behavioural change.

By changing our eating habits, the impact from our food system could easily be reduced by 50% by each individual.

No research, legislation, production or scaling risks. This is available. Right now.

The Consumer is Willing

Yes, 2/3rd of the people are willing to change.

Open to change their eating habits. Willing to waste less food at home. And willing to replace meat with traditional vegetarian dishes.

So yes, the consumer is willing. But they are not changing yet.

The Consumer is Lost

Because it seems complex!

You should choose food that generates less CO₂ and other greenhouse gasses, uses less land, water, pesticides and other damaging chemicals, use more local races, which are local produced in a biological and regenerative way. Oh, and in season. Besides this, obviously nothing can be wasted. Use peels and trimmings and stuff. Store to improve shelf life and cook with what is available…

So, we have to make it simple.

The Simplification

There is no app or any other solution that can rate and evaluate the climate impact of any recipe, meal or eating habits over a longer period of time.

While this is exactly what the consumer needs to make better choices. The right guidance at the right moment.

So, we are going to make that app.

Climate Impact Calculation

We have the model ready.

We have a model worked out where we evaluate all the climate impact components (GHG, land and water use, etc.) of the food and use it to classify a recipe, meal or eating habits over a longer period. On the spot.

That’s what we use to guide the users and that is why we are the once to do this.

Easier Life

4 to 6% of the population is actively seeking to minimise their impact. They will come, but that would not make a big impact.

The real impact can be realised with the rest. They already have busy lives and other priorities. They will join because we make their life easier. From nutrition and meal planning to groceries and cooking.

We’ll guide them from A to Z in a single app.

Gamification

Engagement is easy. Simply follow the two champions: Duolingo and Fitbit.

Steps = greenhouse gas, Heartrate = Land use, and so on. Fitbit health items can be transposed to climate impact items, reports, goals and results.

The “Duolingo” badges and streaks will be days within climate budget, local produce, etc. And obviously you will be competing with your community, friends and family.

We’ll help everybody to become a champion.

Healthy Organisation

Impact and financial health go hand in hand. The more users we reach, the healthier the climate and the organisation gets.

The recipe and meal planning app market is a healthy market to enter with a CAGR of over 13%.

And since we are a software service, we have low start-up risk, fast TTM and ROI. Break even within 1 year.

Why not Bootstrap?

Strength in collaboration.

The goal is not to create a mom and pop company and just create a comfortable life for ourselves.

The goal is to realise serious climate impact reduction fast and a comfortable life for those who contribute. In participation, operation, in backing and in new initiatives.

We aim for impact and power to execute.

Your Support

We are looking for a partner that can help us with f-CFO services, funding and a community of like minded founders, operators and instigators.

Together we can make a serious dent in climate impact by our food system.